When recessions occur, Ferraris stay in the showrooms and designer clothing remains on the racks - yet lipstick defies the odds. During a bad economy, lipstick sales actually soar, because it’s an affordable indulgence. This has historically been dubbed “The Lipstick Effect.” As the going gets tough, women resort to their favorite cosmetic and lipstick sales boom. This phenomenon was seen throughout every major recession in history. Lipstick sales skyrocketed after the attacks of 9/11 and in 2008, when the economy went downhill. As a matter of fact, during World War II, Winston Churchill made sure lipstick was widely available, in order to boost morale of the wearer and the viewer.
Although soaring lipstick sales usually indicate an economic downturn, the current situation is like no other. During the corona pandemic, this theory has proven otherwise. As many are in self-isolation or quarantine and spending long hours at home with their kids, there doesn’t seem to be much interest or need to wear lipstick. In addition, even when heading outside, who needs lipstick while sporting a mask?
During this crisis, when women are spending more time nourishing their souls, health and skin, there’s is a greater demand for hygiene products, and a desire for assorted hydrating products, such as hand, eye, and face moisturizers. With so much time spent indoors, or wearing masks when outdoors, there’s a real need for some pampering to nourish the skin and offset its dryness. During this pandemic when salons are shut and beauty services are curtailed, it’s time for a little DIY home pampering.
Risselle Naimark is a Professional Freelance Makeup Artist and Skincare Consultant. She carries an extensive line of personalized skincare, cosmetics, and anti-aging products. Risselle is also available for weddings, Bar Mitzvahs, makeup lessons, and all of your beauty needs. She can be reached at 718 263-5517.
