With a little bit of advertising, pop-up sales are generally quite successful. The Chazaq Organization always seeks new ways to help the community, and partnered with Little Steps, a Monsey-based shoe retailer, to offer the Queens community an exclusive collection of European children’s footwear at bottom-dollar pricing. “The two-day event was meant to give families some relief after a year fraught with financial uncertainty. We chose to host the flash sale from our recently dedicated Lev Aharon Community Food Pantry, which just concluded an impressive communal distribution,” said Rabbi Yaniv Meirov, CEO of Chazaq. “It is Chazaq’s hope that we were able to make a difference for families ahead of Pesach and allow them to feel the difference both with their children getting new shoes and having some extra money in their wallets.”

Chazaq reached out to its network of volunteers to man the event. “From organization, to distribution, our volunteers stepped up to help us lead a successful event where hundreds of shoes were sold,” said Robbie “Mr. Chazaq” Aboff, the event’s lead coordinator. “Over 20 styles of shoes sold were from a new collection for the current season,” said Rachman Soleymani, a dedicated Chazaq volunteer who truly went above and beyond. “I am thrilled to have been able to help the community and give our neighbors the chance to have an easier Pesach holiday.

Shoe options were both for weekday and Shabbos wear. “Once the emails and WhatsApps went out, we began to share the flyer amongst other mothers in the community. I sent it to my shul group and a group from my son’s class in yeshivah. We are blessed to have an organization like Chazaq in our community, which looks for new ways to ease the Yom Tov burden,” said Gila C., a Kew Gardens Hills mother of three youngsters. Natan Aboff, Robbie’s brother, has been a consistent face volunteering at Chazaq programming. The Aboffs live in West Hempstead and are delighted to help Torah projects around the City. “It is an honor to be here with my brother, helping out,” said Natan. “Hearing that the customers are able to have a more relaxed Pesach is enough of a reason to spend my Sunday with Chazaq.”

 By Shabsie Saphirstein

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