Career services in higher education has had many faces over the years resulting from the needs of the institution and greater society, shifts in the economy, and emerging trends in the job market. The first face was that of a vocation bureau in the early 20th Century whose sole purpose was to assist those newly arriving in our country with finding work. The next face was the shift to vocational guidance in the 1920s and 1930s, an emergence from the need to educate more teachers. The period from the 1940s through the 1960s saw the need to have ‘placement centers’ on college campuses as GI Bill veterans were seeking employment.