Pantone Institute, the color reference system that predicts the most popular colors each spring and fall, is located in Carlstadt, New Jersey. Their influence on the fashion, home goods, and cosmetic industries is global. This is because color is probably the single-most-powerful communication tool that influences consumer purchases. Pantone culls its inspiration from daily life. The seasonal hues dominate from the runways to the retail stores, and eventually wind up in your closets. It’s as though a memo goes out to all the designers, fashion houses, and the beauty industry, directing them as to which colors should be featured in their collections.