The beauty industry, as any other trade, has undergone a metamorphosis during the past year. Due to the Coronavirus pandemic and a collective increased appreciation for health, priorities have shifted and values changed.
Many have been rethinking aspects of their lives and how they present to the world. For the beauty industry, these forces have significant influence. The industry that was built on hope, aspiration, and an ephemeral idea of physical beauty is being redefined by a new generation that’s interested in science, self-expression, and sustainability. Today’s consumers are looking for increasing levels of information in an era of transparency. It’s not about dissemination of information but rather about accountability.
The past year has highlighted what’s truly of value: basically our health and well-being. A large percentage of adults consider wellness a top priority, and sales are following suit. The beauty industry as a whole now shares one common goal: It is pointing in the direction towards a future of self-care. Consumers are now paying more attention to ingredient sourcing than they did years ago. They question product efficacy and potential health risks, as well as a desire for eco-friendly ingredients.
Knowledge is certainly power. Based on the world events over the last 18 months, transparency has become quite important, and consumers are passionate about the safety of formulas. COVID-19 exacerbated people’s awareness of the supply chain and consumer knowledge of responsible sourcing of ingredients. Fortunately, the beauty industry has made great strides in transparency and accountability, upholding higher standards that help keep things in check.
Risselle Naimark is a Professional Freelance Makeup Artist and Skincare Consultant. She carries an extensive line of personalized skincare, cosmetics, and anti-aging products. Risselle is also available for weddings, Bar Mitzvahs, makeup lessons, photo shoots and any of your beauty needs. She can be reached at 718 263-5517.