Part 1 or a 3 part series.
What went wrong at this year's "A Different Pesach Program" and who saved the day? Last year Ben Atkin, the owner of A Different Pesach Program ran two Pesach programs. This year he combined the two into one and planned to have 1,000 guests. He hired an operations manager so he would not need to be on site. Ben put deposits on 120 homes, advertised extensively and as Pesach grew near he was in the unenviable position of having about only half the guests he expected and a fraction of what he had last year. The reservations he was expecting just did not come through in the numbers he expected. Financially, the program was no longer feasible but it was also very late to cancel. Where would his guests go? Many were flying in and had already purchased tickets. Some money was already lost on canceling homes that were not needed, advertising dollars could not be recouped, food was already being prepared by the truckload. All of the homes were paid for except about $900 was still due on each of 11 homes.